Strategies to Maximize Your Email List Quality with an Email List Cleaner

Did you know there are 4.2 billion email users worldwide this year and that email marketing has a whopping 3,600% return on investment? 

The same source notes that the email open rate is between 17% and 28%. One way to achieve the top end of that range is to use an email list cleaner.

It can make your email marketing efforts more effective by tidying up your list. Keep reading to see ways to maximize your email list quality using an email list cleaner.

What an Email List Cleaner Will Focus On

The process of cleaning an email list is an involved one that’s best left to professionals. Trying to do it independently will likely result in a piecemeal approach. A professional will follow specific procedures to do it properly.

What follows is a look at some of the things that go into cleaning an email list. You’ll see that it’s not necessarily a DIY type of undertaking.

Remove Certain Types of Email Addresses

When you choose email cleaning services, one of the first orders of business is to target specific types of email addresses for removal.

For instance, you should delete email addresses with incorrect domain names and formats from your email list. Otherwise, you’ll have emails on your list that won’t reach the intended recipients.

The removal process will also target emails that don’t have legitimate mailboxes. You can avoid adding such emails to your list in the first place by getting recipients to verify their emails.

You’ll also want to remove bounced email addresses from your list. Make it a point to conduct periodic bounced email audits and remove any affected email addresses.

Other types of emails that should be identified and removed from your list include spam and catch-all email addresses.

On the one hand, you’ll want to avoid the temptation to purchase email lists. It might seem like an easy way to grow your own email list and reach more consumers, but the quality of such email lists is often low.

On the other hand, catch-all email addresses accept any and all emails without regard to whether or not the email addresses are accurate. It’s designed to capture every email sent to a domain.

Find and Delete Inactive Members

Another benefit of using email list cleaners is that you can ensure your list only includes the contact details of active members.

If you have an email list of 1,000 people but only 600 are active, 40% of your list is made up of people who aren’t reading or engaging with your emails. You’ll be investing time and effort in marketing to many disinterested people.

Hiring a company to clean your list means the service provider will first seek to re-engage people who were once active members. You can win some of them back and increase the quality of your email list.

However, if re-engagement efforts fall short, the email addresses of inactive members should be removed. At that point, it’s about doing it properly.

An email list cleaning company will identify and effectively remove the inactive members on your email list. It will be a time-intensive affair if you endeavor to do so independently. A service provider can do it quickly and efficiently.

Having an email list with active members is the only way to assess how your email marketing efforts perform accurately. So, it’s in your company’s best interests to stay on top of things and delete inactive subscribers.

Get Inactive Members Back on Track

When you hire email list cleaners, you’ll get help enticing inactive members to return to the active category. Again, you want everyone on your email list to be active members so that you can maximize your email marketing efforts.

Before removing any email addresses from your list, you must launch a proactive campaign to convert inactive members to active members. It may or may not work, but it’s a strategy worth pursuing before deleting any emails.

Since inactive members were once active members, there must be some reason why they joined. You should discover why they’ve lost interest and explore ways to reignite their interest to remain on your email list.

Target your inactive subscribers to let them know you care about them and want to see them return. Don’t stop there. You must also show them why becoming active members is in their best interests.

You can do that by offering special promotions, discounts, or gifts. Solicit their feedback to see what they need. Do everything you reasonably can to win them over so they have a change of heart.

If you’re unable to get them to become active subscribers again, you’ll want to have an email cleaning service remove the email addresses.

Perform Email List Cleaning Regularly

Remembering email cleaning is not a one-and-done affair is also essential. So, you need to get the process done periodically. You can ask about the particulars when you find a reputable email cleaning service provider.

The recommended service frequency intervals will be based on factors such as the size of your list. Since you’ll want to maximize the impact of your marketing efforts, you’ll want an accurate email list. 

Steps You Can Take to Keep Email Lists Accurate

In addition to performing email list cleaning regularly, there are things your business can do to keep your email lists as accurate as possible. Incorporating some of these steps into your overall strategy will help.

Here’s a look at things to keep in mind. Doing them will make managing your email list easier.

Simplify Unsubscribing

While you won’t want to entertain the notion that subscribers will grow dissatisfied and stop reading your emails, the reality is that some of them will.

To keep your email list accurate, simplify the process for unsubscribing. It’s in your and your subscribers’ best interests to make it just as easy to unsubscribe as it is to subscribe.

If the process is complicated, subscribers will, rather than unsubscribe, ignore or relegate your emails to the junk or spam folder. That’s something you’ll want to avoid.

Use Double Opt-in Subscription Process

One way to cut down on the number of inactive subscribers is to ensure that subscribers are really interested in the first place. You can do this by instituting a double opt-in process.

When someone signs up to be added to your email list, have a confirmation link sent to their email with the requirement that they click on the link. Doing so will allow them to confirm that they want to be added to your email list.

It’s a good way for people to ensure they wish to subscribe and provides a way for you to verify that the email addresses are legitimate.

Roll Out Marketing Automation

You can stay in touch and encourage more subscriber engagement with marketing automation. It’s about welcoming new subscribers, staying in touch, seeking feedback, and responding to questions or complaints.

Being proactive will help you keep more subscribers active rather than see them become disinterested. Automating the process means simplifying the process.

Main Benefits of Email List Cleaning

As you can see, there are benefits to signing on with an email cleaning service. It’s not just about having the most accurate email list you can.

There are other reasons you’ll want to consider email list cleaning a must-have. They include encouraging engagement, adhering to the law, and getting a great ROI.

Encourage Engagement

Maintaining an accurate email list can encourage more subscriber engagement and increase conversions. It doesn’t make sense to continue sending emails to people who aren’t interested in receiving them any longer.

You’ll get a better return on your investment by focusing on subscribers who are interested in what your company has to offer.

Avoid Breaking the Law

Do you know the ins and outs of compiling an email list that doesn’t break the law? If not, that’s one more reason to sign up for an email list cleaning service. You need to keep your email list up to date to stay on the right side of the law.

It’s essential to get permission before sending anyone an email, and using an email list cleaning service can help you do just that. You’ll also avoid any reputational damage from sending unwanted emails.

Achieve Higher ROI

Every company wants to maximize its ROI. It’s hard to do this if you have an inflated email list since you’ll be marketing to many people who aren’t interested.

You’ll get more for your money when your undivided attention is on people who are engaging with your company. They’re the ones likely to patronize your business.

Do You Need an Email List Cleaner?

If email marketing is part of your corporate strategy, you need accurate email lists. When you need a reliable provider of email list cleaner services, get in touch with us.

MailVerifier.io is an email verification solution. You can use it to ramp up the delivery rate of your marketing efforts. The software will clean your email list and remove emails that shouldn’t be on your email list.

You can sign up for a free trial to see for yourself how our email list cleaner can help your business.