The Benefits Of Using An Email Distribution List For Business

Email marketing remains one of the most important tools for digital marketers in 2023.

Research has shown that over 50% of marketers are looking to invest more of their budget in email marketing this year and beyond. If you’re looking to reach new customers while retaining your existing ones, it’s hard to imagine a better strategy than email marketing.

One aspect of email marketing has to do with building your email distribution list. An email list ensures that you’re sending the right emails to the right people, upholding your reputation, and getting the proper messaging out to those interested.

In this post, we’re going to tell you how to create an email distribution list and indicate some of the many benefits of doing so. As many other forms of digital marketing enter the fold and dissipate, email content marketing continues to lead small businesses to greater customer relations.

Creating email lists may seem daunting. Keep reading, however, and you’ll see that the work pays huge dividends.

What Is an Email Distribution List?

An email distribution list is a list of email contacts that you can group together, allowing you to send mass marketing messages out easily. Having the contacts in one place allows you to automate the email marketing process, so you don’t need to add names individually when you send the email.

It allows marketers to group certain customers together to send them targeted marketing messages. New customers might get one email message while existing customers might get a special offer. It’s an easy way to take a more effective email marketing approach.

How to Create an Email Distribution List

The process of creating an email distribution list is actually really simple. Depending on what type of email service you use, the particular steps will likely differ. 

One way to avoid the tedious work of assembling distribution lists on your own is to hire email list builders. There are countless services that can help you organize your existing email subscribers for each new campaign you embark on.

It’s important, while you’re making a distribution list, to verify your subscriber list. Having invalid email addresses in your distribution list can ruin your email marketing efforts.

The best way to do this is by using the MailVerifier.io cleanup tool, which can clean your email list and ensure you’ve only got valid addresses. We’ve verified over 21 million emails to date, so you can trust us to get rid of the fake emails on your list.

Basically, you want to separate your different customers into groups based on demographics, what they’ve purchased, how they engage with your brand, their specific interests, or some combination of these. Different marketing campaigns will call for different methods of customer segmentation.

Now that you know what an email distribution list is and how to make one, let’s look at some of the benefits.

Quick Communication

Having an email list allows for quick communication with your customers. Whether you have a newsletter going out or some special offers, being able to send them to hundreds of people at once in seconds makes your life much easier.

There are no other forms of communication that allow you to do things this way. If you want to tackle particular segments of your audience at once, email distribution lists are the only option.

Email Distribution Saves Time

Email distribution lists also save time. Scheduling these campaigns in advance improves your workflow, freeing up time to do more important things, like running your business.

What’s great about it is that you can automate the emails to go out when customers take particular actions. For instance, all of the customers who leave items in their online cart can receive an email notifying them of an extra discount they get when they checkout.

It’s these little things that prevent you from having to micromanage your email campaigns. You’ll be surprised how much time this actually does save.

Impressive ROI

When you send out mass emails to all of your contacts, your email marketing ROI is going to take a dip. It’ll eventually become hard to justify putting more of your resources into an area of digital marketing that isn’t performing.

This is even more true when you have fake emails on your list. Mass emailing, when half of your list is fake, is a waste of your time and resources. You’re better off paying to clean up your email list before you even start.

In reality, however, mass emailing is never going to perform well. You need to employ the right marketing tactics to the right people at the right time. Distribution lists ensure that you can carefully manage your customers, making them feel more attended to.

A customer who gets a targeted email at the right time is more likely to convert. It’ll then become obvious that email marketing is a major digital marketing asset.

Spread Marketing and Branding Message

Email marketing greatly enhances branding, but only when your brand message is on point. Distribution lists give you the chance to properly segment your audience so that you can deliver the right messages to the right people.

Obviously, new customers and returning ones shouldn’t get the same marketing message. Someone who is new to your brand needs an introduction, which is exactly the wrong type of message to send to someone who has been a customer for years.

For branding to be effective, it has to hit home. You can only do that by separating your audience and distributing your marketing emails accordingly. In the end, this helps you bring more value to your audience.

Getting to Know Your Audience

A good company will take the time to get to know its audience. Email marketing isn’t always just about trying to sell your customers a new product or service. You can use emails to learn more about what makes your niche audience tick.

With distribution lists, you can separate customers into different groups and ask more pointed questions. Their feedback, in turn, gives you the chance to segment them even more effectively for even more poignant outreach emails.

On another level, companies that take the time to get to know their customers always have a better reputation. In the end, this is only going to help your brand grow with new audiences, which you can, in turn, get to know better with email marketing.

High Conversion Rates

Targeted email marketing always yields more leads and higher conversion rates. When you blindly send out an email blast to all of your customers, you’re not going to see good conversion rates. It’s hard to meet everyone’s needs with one email, so most people are going to ignore it.

The more they ignore your emails, the more likely it is that future emails will end up in the spam folder. If you really want your emails to convert, you need to get right to the core of each customer’s needs.

When you’re able to appeal to your customers, they’re going to respond in a more positive way. They may click on the link you sent them or type the promo code into your site. With the right approach using distribution lists, you can make the customers perform the action you need them to perform.

Personalized Content

Every digital marketer knows how important content is. It’s not easy to create the right content for your customers all the time, but you don’t need to show all your email content to all your customers.

If you write a blog post geared towards a specific subset of customers, use email distribution lists to zero in on those customers so that it becomes personalized. You’ll have the right people reading your content, which will create more trust in your brand.

Site Traffic

You can use distribution lists and marketing emails to drive site traffic. By sending customers to your website, whether it’s to purchase a product or read a blog post, you can boost SEO. The more people visit your site and actually spend time on it, the further up the SERP you’ll be.

SEO is one of the most important facets of digital marketing. It’s an organic way to get ahead of your direct competition and become the go-to brand in your niche. Much is made of how content and social media affect SEO, but email distribution does it as well, albeit in a more roundabout way.

There are so many factors that impact your SEO standing. Email marketing is an overlooked one, but an important one all the same.

Bring Value to Your Audience

Lastly, email distribution lists allow you to bring more value as a brand to your audience. Every business owner wants to be successful, but you also want to make your customers happy. You hope to do this with your products and services, but you also hope to do it with your marketing efforts.

Because distribution lists let you target your emails, you can always aim to send the perfect email at the perfect moment. If you don’t make the effort to target your email campaigns, you’re not showing your audience that you care.

Build Your Email Distribution List Today

It’s time to start building your first email distribution list today. We’ve made it clear how important email marketing is, but only when you do it the right way.

Email distribution lists allow you to treat each email as an opportunity to appeal directly to individual customers. This can only enhance your reputation and boost your brand.

To maximize distribution lists, you need to clean up your contact lists. The best way to do that is by getting rid of fake email accounts that generate false information for your marketing campaigns. Sign up for a MailVerifier.io trial today to get 100 verifications free of charge.