When was the last time you sat down and cleaned your email list?
As an email marketer, it’ll be very important for you to clean your email list on a regular basis. If you don’t do this, this email list might end up filled with invalid email addresses that’ll result in “hard bounces” taking place.
In the past, steering clear of this situation would have required you to carry out email list cleaning on your own. But in 2023, it’s entirely possible to automate your email list cleaning process.
You should consider taking full advantage of the email list cleaning automation that MailVerifier can provide. It’ll set you up with the email list cleaning services you need to avoid hard bounces from now on.
Continue reading to learn more about how to automate the email list cleaning process to make your job as an email marketer easier.
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Why Should You Perform Email List Cleaning?
If you work as an email marketer, your email list is the lifeblood of your business. You use it early and often to send out email blasts to those who you think might be interested in the different things you’re trying to market.
When you first created this list, there’s a good chance that almost all of the email addresses on it were working. But as time has gone on, at least some of these email addresses were probably shut down for good for one reason or another.
In some cases, a person who was using an email address previously may have left their job and, by extension, their old work email. In other instances, a person may have decided to get rid of their old email address in favor of a new one.
Whatever the case, you’ll want to try to eliminate as many invalid email addresses from your email list as you can. Otherwise, these email addresses will inevitably lead to hard bounces when you send out emails. This means that emails sent to these email addresses will bounce back to you as undeliverable.
When this happens, it’ll leave your email inbox looking like a huge mess. It might also cost your company money if you’re constantly sending out lots of emails that aren’t reaching their intended targets.
For all these reasons, you should make email list cleaning a top priority. You should also discover how to automate the email list cleaning process to make it quick and easy for you to keep your email list in good order.
How Can You Automate Email List Cleaning?
Years ago, there really wasn’t a reliable way to automate the email list cleaning process. More often than not, email marketers had to spend time manually going through their email lists and verifying email addresses. It took a ton of time, which is why some email marketers didn’t even bother doing it.
Fortunately, email list cleaning automation has changed all this. You can automate the email list cleaning process by putting MailVerifier to good use.
Here are the simple steps you’ll need to take when you would like to utilize MailVerifier to clean your email lists.
Create an Account With MailVerifier
The first thing you’ll need to do when you would like to automate the email list cleaning process is create an account with MailVerifier. You’ll be happy to hear that it won’t take too much time at all to set up an account through the MailVerifier website.
You’ll also be happy to hear that you won’t have to pay anything to simply create an account with MailVerifier. It’ll give you the opportunity to get more information on MailVerifier and how it works before you commit to spending any money on email list cleaning automation.
Choose the Right MailVerifier Plan
Once you’ve gone through the process of setting up an account through MailVerifier, the next thing you’ll need to do is select the right plan for your email marketing needs. You should choose a plan based on how many email addresses you’ll need to automatically verify.
If you’d like to test out MailVerifier without spending any money on it, you’ll get the chance to use a free trial to your advantage. This free trial will provide you with 100 credits that you can use to verify 100 email addresses.
After you’ve verified your first 100 email addresses, it’ll be up to you to decide how many more credits you would like to purchase. You can buy anywhere from 1,000 credits for $4 all the way up to 2.5 million credits for $1,190.
The more credits you invest in through MailVerifier, the less you’ll pay for them. If you know you’re going to be verifying email addresses all the time with MailVerifier, it may be worth stocking up on credits from the start.
Check out all the plans that’ll be available to you and select the right option.
Start Verifying Email Addresses Through MailVerifier
After you pick out the plan you’d like to sign up for through MailVerifier, you should see the corresponding number of credits appear in your account. The only thing left to do will be to begin verifying email addresses through MailVerifier by uploading files to the Bulk Email Verifier on your dashboard.
This part of the email list cleaning process will be entirely automated. All you’ll need to do is sit back and wait for MailVerifier to finish verifying each and every email address on your email list.
To do this, MailVerifier will not send out verification emails. Instead, it’ll utilize a series of checks to get the job done.
These checks will include completing tasks like:
- Validating the format of email addresses on your email list
- Checking for the presence of MX records on the domains for email addresses
- Looking for the presence of rDNS records on the domains for email addresses
- Searching for the presence of SMTP servers on the domains for email addresses
Once this process is finished, MailVerifier will be able to tackle email list cleaning for you. It’ll ensure you don’t have an email list filled with invalid email addresses.
What Are the Benefits of Automating Email List Cleaning?
There are so many benefits you’ll be able to enjoy when you start automating email list cleaning. For starters, it’s going to help you avoid the hassle of having to try to clean your email list on your own.
But that’ll only be the beginning. There are also tons of other benefits that you’ll get access to when you automate the email list cleaning process.
Here are several of the biggest benefits of automating email list cleaning:
- Increases your email list’s deliverability rates
- Helps you steer clear of overspending on sending out marketing emails
- Gives you a much greater return on investment when it comes to email marketing
At the end of the day, you’ll also find that you’ll feel less frustrated when you use email list cleaning automation. It’ll provide you with a much cleaner email list that’ll help you connect with more people when you send out marketing materials.
You’re going to be able to do a much better job day in and day out when you use email list cleaning services like MailVerifier.
How Often Should Email List Cleaning Be Done?
From the second that you start putting together an email list, it’s going to become outdated on an almost daily basis. There will be at least a couple of email addresses that won’t work from the beginning.
With this in mind, you’ll want to get into the habit of doing email list cleaning regularly. In a perfect world, you’ll want to do it at least every 6 months to a year. But you’ll also want to try to do it more often than that if you can.
The beauty of MailVerifier is that you’ll be more than welcome to go through the automated email list cleaning process whenever you want. As long as you have available credits in your account, you can kickstart the email list cleaning process.
Because of this, you may want to consider doing email list cleaning every few months or even every few weeks. It’ll keep your email lists as current as you can get them and cut down on the number of emails you’re sending out to invalid email addresses all the time.
Sign Up for an Account With Us Today
Now that you have a better idea as to how you can automate the email list cleaning process, would you like to start doing it? MailVerifier will make it so easy for you to get started.
Just create an account with us, pick out a plan, and begin verifying email addresses. You’ll wonder why you didn’t decide to do this so much sooner when you see just how simple it is.
Sign up for an account now and see how MailVerifier can benefit your email marketing operation.
Dewang Goyal is a seasoned expert in the expansive field of email marketing, boasting a track record that spans over a decade of transformative digital communication strategies. As a regular contributor to the MailVerifier.io blog, he offers deep insights and practical advice, helping businesses navigate the challenges and opportunities of digital communication. His articles range from the art of creating compelling email campaigns to the strategies needed for maximum audience engagement.
With a solid foundation in Computer Science, Dewang merges the worlds of technology and marketing seamlessly. This unique perspective allows him to approach email marketing from both a technical and a strategic angle, ensuring that his readers and clients benefit from comprehensive guidance.