Why You Should Verify Your Email Lists for Marketing

Did you know that with email marketing, you are six times more likely to actually engage customers than you would be with different social media channels like Twitter, for example? Modern marketing is often a struggle, even for experienced marketing teams. Email lists for marketing are one of the best ways to supplement your advertising campaigns and efforts, but a lot of people don’t even realize it.

In 2021, 54% of businesses still weren’t using email marketing to their advantage. Just a year later, 64% of businesses decided to get in on the action because they realized their competition was leaving them behind. You might be noticing an upward trend here.

While email marketing is a method that often surpasses the success of traditional promotions, you aren’t likely to get anywhere without verifying your email list first. Keep reading to learn how email verification supports business marketing success and why you can’t skip it.

Why Email Lists for Marketing Need to Be Verified

For 23% of businesses, it can take a few days to actually create and approve copy for an email to be used in marketing. This is only the content aspect of it all and doesn’t include building and approving an actual email list. What this shows is that setting up email marketing campaigns before you get to the point where they can be automated can take up quite a bit of time.

With email lists for marketing, you want to go through email verification before launching a campaign. The point is to ensure you aren’t wasting time by sending messages to emails that either aren’t valid or where the consumer isn’t interested.

Email verification means you will be spending time reaching out to actual humans and not just dummy accounts. It’s also a good way to identify who your true prospects are.

Overall, here’s the best way to look at it…as a way to keep your email from being blacklisted. Basically, you’re protecting the time and effort put into creating your marketing materials because, with verification, nothing is going to waste.

The Benefits of Email Marketing Works Better With the Right Strategy

Keep in mind that 99% of consumers are checking their email every day. While this is true, this doesn’t mean that 99% of the people you have on your email list will open what you send them.

You might have a list of 200 emails, but only 120 of them are real or monitored by a human. This is where email verification would come in. Verification allows your campaign to work as you planned it, or it could be the reason it fails if it’s not done at all.

Email marketing in general, is the new door-to-door sales approach. This is because it’s a great way to improve sales, get your products or services in front of consumers, and secure business. Email marketing tactics are the best-kept secret for a lot of industries because you’re not just making sales; you’re also leading consumers to a variety of places you want them to land.

This could be on your home page, your services page, a page where your fundraisers are sponsored, or even on your most recent press releases. The difference is that with email, you can include a variety of links and CTAs.

With other methods of sales, you won’t often have this same luxury. For businesses to reach the right audience, at the right time, with the right content, this is the best mode of exposure.

There is little to lose when you use email as your primary option for advertising. However, you will have time that could be lost but that can be avoided if you’re vetting the emails you have on your mailing list. After you’re sure that all recipients on your list are valid, you are more likely to learn more about your actual audience and measure the success of your campaign(s).

Are Email Verification Services Worth It?

An email verification service is going to identify what email addresses are deliverable. While you might be thinking that this is something you could tackle on your own, it might not be anything you’d want to put much effort into on your own.

Verifying emails can take some time, and as a business owner, your primary functions, resources, and staff (if you have them) are better allocated elsewhere. While verifying emails on your prospect list is going to save you a lot of man-hours in the marketing department, having them verified is going to save operational time as well.

Consider the benefits of using these services;

• The verification process becomes hands-off for you
• Avoids the chance of emails bouncing back as ‘undeliverable’
• Increases marketing campaign performance
• Accurate insights into your campaign metrics
• Saves your business money
• Increases ROI of your campaigns
• Protects your reputation as the sender

The list of advantages of these services is long, and they are the reasons why professionals want to tap into them. The best point is that you will have a method for keeping your list up to date.

Your email lists are something you’ll need to re-verify a few times, depending on how often you send out communications. Some email addresses can be valid for one month but invalid six months down the line, so it’s important to keep this in mind as you move forward with your campaigns.

Something Else to Keep In Mind

Another thing to keep in mind is that email verification services can help you reduce complaints of spam if not eliminate them completely. When you are using a professional platform, they want to sustain their image and reputation as well. This means that you will have a higher chance of removing all ‘roll addresses’.

After removing the addresses that will ultimately go nowhere, your list will be more accurate. It will only target people looking for your services and those who are interested in learning more about them. This is what reduces the chance of your email address being labeled as spam.

When email users see at the top of their screen “potential spam” or “possible scam sender”, they are more likely to confirm the spam notification or block your contact versus opening the email. This is what you don’t want to happen, and using a professional platform will help with this.

How to Get the Most Out of Your Email List

A lot of businesses are leaning more on automation to help boost the performance of their operations. This can be useful because it limits the chance of human error and also eliminates the need for manual processes. These are things you’re going to want to limit in your campaigns…human error and unnecessary manual labor.

Instead, the best way to get the most out of your email list is to use a comprehensive digital tool that can do it all for you. No one verifies emails by hand anymore unless they prefer to waste time and resources. Instead, businesses are using tools that enhance their marketing efforts and that require very little to almost no direction or extensive learning curve.

Learn What to Prioritize for Campaign Success

When looking for the right tool to use, you need to prioritize verification speed and features. Today, it can take a business multiple days to verify emails on their own. With the right software, on average, it can take as little as 0.46 seconds or less for each verification.

This means that for a list of 600 emails, it can be done in a couple of hours, if not sooner. For businesses that do it by hand, that same list could take a full week, if not longer. The key is to simplify your processes, not make them more difficult.

To get the most out of your email list, you’re going to want to keep it updated as well. Keep in mind that a lot of email providers enforce inactivity rules. This means that yes, email addresses can die.

This is just another way of saying that if an email has been inactive for a long period of time, it’s likely going to be closed out. This is also why it’s essential to keep up with the validity of the emails you have over time.

So, for businesses that think one overall check is enough, it’s not. This is also one of the many reasons why using a smart platform for your verifications is needed.

Simplifying the Email Marketing Process

Email lists for marketing are going to secure valid leads for you and help you turn them into sales. However, not every email on your list is subject to work. For an email marketing campaign to succeed, you need to depend on speed, accuracy, and engagement.

These are things that email verification will give you. To optimize your campaigns and start saving time and money, sign up for EmailVerifier.io to get started.